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Starbucks and Jesus July 17, 2008

Posted by clintcarter in Church, Church Planting, God.
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Read through Leonard Sweet’s “The Gospel According to Starbucks” this summer with my interns.  We had a lot of great discussion about how Sweet’s thoughts interact with what we do.

The point of the book is that Starbucks didn’t set out to reinvent coffee.  They aimed to reinvent the coffee experience.  And that’s what the church needs to learn – we’re not trying to reinvent Jesus or the Bible – but we do need to experience and present them in a new way that engages our culture.

Excellent book.  Much to chew on.

One concept that caught my attention was Starbucks cannibal approach to growth.  They will start a new store across the street from an existing store.  Why?  Because they really believed their credo “Good experiences for the soul”.  They were more interested in making sure people had a good experience than packing them in.

There’s a big nugget there for any church to unpack.  If life transformation through Christ is really our credo, and we know that it happens best in regular, intimate settings with a few believers; why are we so consumed with packing in the people on Sundays?  We’ve lost sight of what the mission is, and replaced it with what we think it should be.  I hope to be apart of a group that recognizes that reality and changes it.

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Comments»

1. Starbucks Closure List - July 19, 2008

I know my parents will be relieved that the Starbucks in my hometown is safe–for now.


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